Converting insights into strategic solutions Businesses are facing a crucial challenge: they know a lot about their strengths, but they are facing increasing unpredictability about their customers motivations, concerns and behaviors, even more across cultures. We address these challenges through a „people-centric innovation“ approach, thus minimizing the risk of innovation, increasing success rates and reducing time to market of new offerings. We do this by creatively translating insights about unarticulated needs into opportunities and solutions that address those needs and leverage our client´s strengths. We do this together with senior executives and project leaders, based on an structured process that at the same time enhances the team´s innovation capabilities.

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CHEN HUGENTOBLER ASSOCIATES

PEOPLE-CENTRIC INNOVATION CONSULTANTS

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