Successful market entry in Europe We help Chinese companies successfully enter the European markets by providing them with an understanding of their European customers and market contexts. Also, Switzerland is perfectly suited as confined multi- cultural and advanced test-market from which to learn and expand. European lifestyle research Products exported to or specifically developed for Europe need to adapt to European culture and lifestyle. This requires an in-depth understanding of European behavioral patterns. Actionable insights Being right in the center of Europe gives us the advantage of firsthand knowledge of the European markets. It allows us to generate insights of nation-specific market climates, user needs and product trends. Innovative solution concepts We translate insights effectively into opportunity areas, culturally sensitive product concepts, strategic directions for product adaptations, and recommendations for how to innovate in the European context. Your benefit By employing ethnographic research and innovation methods we discover the culturally sensitive relations between people, contexts and products, and provide direction for product adaptations and new marketable product designs.
Learn how a Japanese manufacturer adapted tableware design for its planned German market entry.
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Learn how we helped a Taiwanese biotech company develop a consumer brand for its planned European market entry.
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