Hans Kaspar Hugentobler earned a Master’s degree in People-Centric Innovation from Illinois Institute of Technology, a Master in Communication Science and a Diploma in Design. 

He is co-director of Lucerne University of Applied Sciences and Arts’ Design Management International program, and lectures on People-centric Innovation Planning, Customer Experience Management and Strategic Design Management, among others.

Prior, he was director of the innovation and advanced concepts practice of a German Research Institute and held a position as Brand Director in a major consultancy. 

His research focuses on how businesses can become more successful by improving decision-making in the early phases of innovation.
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Combining people-centric expertise

We are a growing team of people passionate about solving business problems from a people-centric perspective. Together with our network of generalists and specialists from Europe, Asia, and the US, we help create tangible business value from multiple cultural perspectives.

Management

Hans Kaspar Hugentobler
Founder and CEO
People-Centric Innovation 
and Methodology



Hsien-Lan Chen
PhD, Partner
Intercultural Relations 
and Business Protocols
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CHEN HUGENTOBLER ASSOCIATES

PEOPLE-CENTRIC INNOVATION CONSULTANTS

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